The Good Design Journal

Objects for the In-Between

 

There are moments, just after the alarm, before the first scroll of the phone. There’s a quiet shift at the end of the night, when the screens go dark and the house finally settles. These are the spaces in between. They are private, unobserved, and entirely yours. 

And yet, in a world of digital static and endless notifications, our attention is constantly pulled away from them. These moments become rushed, cluttered, and overlooked.

"The goal wasn't just to make bathroom products, but to design objects that could offer a small, physical anchor in a life lived online."

The question was simple: what if the things we use every day could be more than just functional? What if they could be steady, grounding objects in the middle of all that digital noise?


The design process started with a focus on feeling and material. The search was for something with a good, reassuring weight and a texture that felt right in your hands. This led to a unique poly resin, chosen for its durability and substance. It was then given a soft-touch, rubberised finish, a matte texture that feels warm to the touch and doesn’t reflect the glare of the bathroom light. This became the honest, tangible core of the Soap Dispenser and the Tumbler.

 
 

From there, the focus shifted to form. The design process was one of refining everything to its essential shape, guided by the simple principle that a clear surface brings a sense of clarity. You see it in the way the Tissue Box cover turns an everyday item into an object of simple purpose. It’s in the clean, considered profile of the Toilet Paper Holder and the quiet outline of the Pedal Bin. Even the often-overlooked Toilet Brush is reimagined, enclosed in a form so simple it almost disappears.

 
 

When the final pieces came together, there was a feeling of rightness.


But that feeling wasn't just about the design itself. It was about understanding the impact these objects could have, day to day.


It’s the difference on a busy morning when your mind is already racing ahead. Instead of reaching into a cluttered jumble, your toothbrush is exactly where you expect it to be in the Tumbler. The Soap Dispenser feels solid and works, first time. There’s no struggle, no searching. It’s a small, predictable moment of ease, a tiny point of friction removed from the start of your day.


It’s the feeling at the end of a long day, when you just want everything to be simpler. The unified shapes of the Tissue Box and the Pedal Bin on your countertop mean there’s less visual noise competing for your attention. It’s one less thing for a tired brain to process, creating a clear endpoint to the day's chaos. 

 
 

That's the point of good design, really. It's about removing a handful of tiny, daily annoyances. 


A design philosophy told in a single, unifying curve, which gave the collection its name: ARC.


ARC is the physical counterpoint to the background chatter of a connected life. It's a collection of objects with tactility and presence, designed to meet your hands in the first and last five minutes of the day. Their purpose isn't just to hold your things, but to provide a brief point of contact with the here-and-now; a small island of focus away from the screen's glow. They are a reminder of the room you're in, the water from the tap, the simple fact of the morning. 


Discover a collection designed for the physical world.