The Good Design Journal
Oh Hey There Città
Relaxed classic staples conceived from a humble and grounded design process, Città is a brand banking its range on the concept purpose. Heralding from New Zealand, they merge contemporary and casual together to create a versatile and homely range. Join us as we check out what Città brings to the interior scene, and learn a little more about the brand.
Before we welcome Città to the Designstuff family, there's a little housekeeping that needs to be addressed:
What is the correct pronunciation of the brand's name?
Designstuff HQ may have had a little trouble figuring it out, but got there with help and confirmation from Città themselves. The Italian word for city, Città is pronounced like the spotty big cat: Cheetah (Chee-Tah). Now that's all sorted, let's get on with the show.
The New Zealand brand has been pumping out pure gorgeousness since the early 2000's (honestly, a great era, especially for pop music... please don't argue). Their extensive range covers just about every category of homewares, however it was their stunning throws, cushions, and small decor pieces that truly took our breath away. With plenty of patterns, texture, and materiality to explore, it's a brand we're very excited to have on our online shelves.
Purpose is the driving factor behind each Città design. Whether that purpose be aesthetic, or function, or a balance of both, the brand endeavours to give depth to their creations. This helps create a level of thoughtfulness and a personable experience; that Città cushion on your sofa wasn't just thrown together randomly, it exists because of a considered and well executed design process.
Texture, warmth, and natural tones describe many of
Texture, warmth, and natural tones describe many of Città's pieces, whilst a love of travel and a curiosity for nature form the mood-board which shapes the brand's vision and visual story. This is injected into Città's product range through their in-house design team. Lead by Imogen Tunnicliffe and David Moreland, they share an extensive and vast knowledge of textile, 3D and industrial design.
A Città product has a classic and relaxed feel. Stylish staples with a twist, the range has a lived in and timeless look, as if it's been a part of your life for years. Versatility is a high priority at Città, and you'll quickly discover the brand incorporates seamlessly with the pieces you already have in your home. It's all about facilitating your own storytelling through time-honoured design.
